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Terms & Conditions

The Cash King, its employees, Directors and its subsidiaries can accept no liability whatsoever including business or personal financial loss caused by contact, communication, negotiations or contract between us (whether via this site, verbal, in writing or in person) the user, our partners, associates, lenders or other third parties.


The web site is a broker / authorized agent of Loan Machine Ltd. The Cash King does not hold your data. Please refer to the terms link on the bottom of the online application form. By accessing this website, you agree to be bound by the following terms and conditions and disclaimers (the "Terms"). All our products and services are subject to the terms and conditions and disclaimers of the applicable agreement governing their use. Neither the information, nor any opinion contained in our website constitutes an offer to sell or solicitation or an offer to buy any financial instruments or any advice or recommendation with respect to such financial instruments. You are wholly responsible for the use of the website by any person using your computer and you must ensure that any such person complies with these terms. The Cash King website is currently intended for those who access it from within the UK, Channel Islands and the Isle of Man and who are 18's and over. Because of this we cannot guarantee that the website or the information therein complies with, or is appropriate for use in other territories.


Privacy Policy

We may as a result of your interaction with the website when applying for payday loans hold and process personal information obtained about you when you access the Website and use it for making lending decisions and servicing our relationship with you, for the purposes of fraud prevention and debt collection, to understand your financial needs, to conduct our business and to provide you with better customer services and products from both Loan Machine Ltd and those of selected third parties, to evaluate the effectiveness of our marketing of the Website and for statistical analysis. We may pass this information to other members of Loan Machine Ltd or other agents, as permitted by law so that they may do the same and they may pass information held by them about you to us so that we may do the same.


We will not disclose any such information outside regarding your payday loans with Lead Affinity Ltd except for fraud prevention purposes and/or if required/obliged by law or Governmental or judicial bodies or agencies or to our regulators under proper authority, or under a strict code of secrecy to sub-contractors or persons acting as our agents or where we have your consent or have previously informed you. By submitting an application form through this site, you agree that Lead Affinity can contact you from time to time by post, fax, telephone or other electronic means, to tell you about other products and services, offered by ourselves or other carefully selected companies, that we believe would be of interest to you. We may also pass your information to third party financial services companies for the purpose of them telling you about their services or products. All information submitted in this form when getting payday loans is held safely and securely by Lead Affinity in accordance with the Data Protection Act 1998. We require all parties to whom we may pass your information to treat it with the same degree of confidentiality.